Why do some people manage to get online and replace their earned income within months whilst others work for years and never break even?

Online success, and indeed success in any business, depends upon how well you can develop and then communicate your personal value.

For those who struggle all day to ‘catch’ people by using the latest fancy SEO techniques, buzz keywords, clever landing pages, cloaked urls, and sales copy it is a very hard life. And it’s a hard sell to try to get anyone to want to replicate this way of working.

On the other hand, for those who can build business systems that do 95% of the work for them they have all the time in the world to develop themselves and build up their personal value.

Imagine you are at a party and in one corner there is the guy telling everyone about his amazing achievements. He’s showing the photos of his Ferrari and the swimming pool that he’s having built for his mansion which he’s hoping will be finished before his world cruise.

In the other corner people are queuing up to chat to the quiet guy who isn’t saying very much about himself at all. In fact he is far more interested in everyone else, he remembers their names and genuinely wants to hear what they have to say.

While one guy may well have a lot more money, the other (who may or may not be financially better off) has far more personal value and that is why people are attracted to him and want to spend time with him.

Truth is on the internet nobody is really interested in you, what you’ve done, how much money you have, how great your opportunity is or how much money you make.

What people are really looking for online is someone who can help them, someone who makes them feel positive about themselves and someone who has genuine personal value and integrity.

So, forget about boasting and trying to impress strangers with your own achievements and concentrate instead on learning how you can best serve others.

When you have developed enough personal value you won’t need to hunt for anyone because the right people will already be there knocking on your door. The law of attraction tells us that like attracts like – so if you want to attract leaders who bring real value first be the leader yourself and give as much value as you can.